"I don’t like specialization as it brings entropy” - Massimo VignelliAs a visual designer I see myself moving across various medias namely—web, print, interactive media and 2D-3D film animation. And to conceptualize and produce design in each of them, I constantly see myself equipping my skills with various tools like—softwares for creating layouts, softwares for creating 3D objects and animation, and knowledge of physical computing for creating interactivity. Working as a creative in many industries like publishing, financial services, software, animated films, and architecture has helped me to not only design solutions based on client requirements, but also understand basic design objectives that permeate projects in various industries.
“Learning is finding out what you already know. Doing is demonstrating that you know it.” - Richard BachA graduate degree in Commerce combined with my passion for design spurred my venture into entrepreneurship. I founded a small design firm in 2003, and the challenges of building a small firm right were many—finding an office space and equipping it, building a company vision, marketing and financial goals, recruiting appropriate designers and keeping them motivated, establishing and maintaining relationships with clients etc. The whole experience was extremely challenging, informative and rewarding.
“Whether the drawing is done with or without a tool is unimportant, the spirit and intent are what that counts.” - Paul RandMy sensibility towards different colors, forms and textures around us has helped me unwind emotionally and look at art in a disinterested manner. I have always been intrigued by the intricacies of life. In my present art exhibit called “Kriya” I have a collection of paintings that looks at simple actions of Indian women which can have boundless effect on people around them. The exhibit also features a collection of pantings where daily Yoga is looked as a playful yet challenging sport. My last painting exhibit was based on the theme of greenery around us—a new perspective on the beauty of small things in nature that often go unnoticed